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Disruption   /   Company

Tomorrow's Transformation Starts Today

Tuned in to the future with a consistent experience, Avant-Garde Strategy designs actions to deliver immersive technology knowledge to transform your business


We make a promise

Avant-Garde Strategy is guided by a purpose to enable transformations to build a better business world.



Our mission is to share value and inspire confidence in the digital technology market, transform companies and people, design innovative growth strategies, and activate business growth.



Our culture is based on a set of values that help our company to be productive, transparent, and engaged. We are committed to providing professionalism towards a common vision with our clients. We develop projects with exceptional leaders who come together to deliver on our promises. In doing so, we play a key role in developing strategies in which companies become leaders by creating an uncontested market space, thereby making the competition irrelevant.

Responsible Growth


Through our three integrated practices – Business Transformation Strategy, Data & Analytics, and Technology – and our in-depth and practical knowledge – The Disruption Strategy, we help our clients capitalize on new opportunities and assess and manage risk to drive responsible growth.



Wes Chaar

Over the course of his 20+ years career, Wes has driven industry-leading innovation, applying his skills to work on various revenue management, pricing, channel distribution, consumer choice modeling, scheduling, CRM, audience targeting, media, marketing problems that drove business results. His experience spans the airlines, hospitality, CPG, retail, media, and marketing sectors. 

Wes has also established himself as a leading thinker and expert in the Analytics and Data Science, Machine Learning, Artificial Intelligence, and Data Fusion fields. He has published in various journals and proceedings, including IEEE Transactions, M&SOM, AAS, Interfaces, and others, and has presented at various conferences spanning various industry sectors. He is a member of IEEE, INFORMS, and I-COM. 
His work has been recognized, including receiving an Emmy for Engineering and Technology (Turner team), the INFORMS Innovative Applications of Analytics Award, the ANA Genius Awards for Marketing Analytics Science, the ANA Genius Awards for Excellence in Pioneering Analytics Innovation, the ARF's Great Mind Award in Analytics Leadership, Corinium’s Top 100 Innovators in Data & Analytics for the Americas, a finalist for the Wagner Prize for Excellence in Operations Research Practice, and a finalist for the Edelman Award for Achievement in Operations Research and Advanced Analytics. 
Wes attained his Ph.D. from the University of Texas at Austin.


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